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Aniket Kittur- Crowdsourcing, collaboration, and creativity
Crowdsourcing has become a powerful mechanism for accomplishing work online. Hundreds of thousands of volunteers have completed tasks including classifying craters on planetary surfaces, deciphering scanned text, and discovering new galaxies. Until now crowdsourcing has worked especially well for tasks that are fast to complete, incur low cognitive load, have low barriers to entry, are objective and verifiable, require little expertise, and can be broken up into independent subtasks. However, these simple tasks tap into only the lowest levels of human intelligence. In this talk I discuss ways to accomplish creative and complex work through crowdsourcing, including poetry translation, article writing, scientific journalism, and information seeking. I will present the science and systems we have developed to support task decomposition, quality control and coordination in subjective, complex, and creative crowd work. This work aims towards a future which realizes the potential of crowdsourcing for science, education, and industry to enable better decisions, greater innovation, and more literate, knowledgeable and intelligent citizens.