Jonathan Grudin- Enterprise Uses of Social Media

For several years I have studied enterprise attitudes toward and uses of technologies that are primarily used by students and consumers, such as instant messaging, weblogs, wikis, and social networking sites. It took decades for email to move from research and student use to full acceptance by enterprises. Today, communication and collaboration tools can make that transition far more quickly—but not instantaneously and not without encountering a few of the same hurdles. In this talk I describe some patterns that emerge and fit them into some literature on the social psychology of groups and organizational behavior.