Liz Gerber- Technology that Motivates Creative Action

Creativity is key to our economic and social prosperity. This talk explores technology that motivates creativity by influencing emotion, goals, and beliefs. I discuss three projects. In the first project I introduce affective computational priming, a new method for manipulating affect using digitally embedded stimuli. The second project investigates how accomplishing small goals prior to brainstorming influences task focus, quality and rate of ideation. The third project explores how technology fosters capability and receptivity beliefs necessary for creative action. I explore this relationship through a design initiative I started with students at Northwestern called Design for America.