Fast Company Spotlights Peripheral Vision Research

Fast Company has profiled Dr. Ruth Rosenholtz’s work evaluating subway maps to see which provide the most information to the human eye. Rosenholtz and her research group have applied their new technique to submissions to the Massachusetts Bay Transportation Authority (MBTA) subway maps redesign contest to judge which map is the most informative.
“Recently, some vision scientists at MIT developed a remarkably direct way to perform just this type of map evaluation. The research team, led by Ruth Rosenholtz of the Computer Science and Artificial Intelligence Laboratory, devised a computer model capable of determining how well people will comprehend a subway map (or any other complex diagram) in a single glance,” wrote Eric Jaffe for Fast Company. “The model spits out alternate visualizations called "mongrels"--twisted images that represent how our brains actually process the maps in front of our eyes.”