What Users's Want
Speaker: Jared Spool , User Interface EngineeringContact:
Date: September 16 2005
Time: 1:30PM to 2:30PM
Location: Patil Seminar Room (32-G449)
Host: Jaime Teevan, CSAIL
Jaime Teevan, 617/253-1611, firstname.lastname@example.org
When users arrive at web sites, they are craving answers to their questions and insights to their problems. Sites are all about giving users the information they need. How do you know if you've answered all their questions? How do you know if you've supplied complete answers?
When people can't find the information they need online, they do what comes naturally: they ask someone. The UIE research team has spent the last year systematically analyzing thousands of questions that users asked each other online. Based on this extensive research, we've produced a framework that explains the content that users are seeking. You can use this framework to ensure you create a successful web site.
If your site describes your organization's services, provides answers to complicated questions, or helps users make important decisions, you'll find this groundbreaking research invaluable. You'll see how this new framework will help you reduce your organization's support costs and increase your customer loyalty.
Jared will show you to apply the framework, including the different question types users ask. You'll see how different approaches to information architecture, site navigation, layout, and content affect the success of your users. You will learn new techniques for planning, writing, and validating the site's content to assess and ensure its completeness and high user satisfaction.
If you've ever seen Jared speak about usability, you know that he's probably the most effective, knowledgeable communicator on the subject today. What you probably don't know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the twice-annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time. His latest work is as co-author of Getting Them to What They Want, a report about the best practices for designing successful navigation to content. You can reach Jared by sending e-mail to email@example.com.
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