Scent of a Web Page: Getting Them to What They Want
Speaker: Jared Spool , User Interface Engineering
Date: October 31 2003
You work hard providing top-notch content on your site. But will users find it? If they don't find it, all that effort is for nothing. What can you do to guarantee users find the content they've come looking for?
In this entertaining and informative presentation, Jared Spool will show the latest research in how designers control whether users find their content or not. He'll show how sites do better when they prevent users from needing the search engine. He'll also show how exposing the site hierarchy can increase the success of the user.
Jared will show you the secrets behind successful designs from Lands' End, the Bureau of Labor and Statistics, and the BBC. You'll see sites where users who say they always use the on-site search engines didn't even notice when Search was missing. And you'll see how to best use lateral links, bread crumbs, and next and previous. All based on up-to-the-minute research on how actually users navigate sites.
If you've ever seen Jared speak about usability, you know that he's probably the most effective, knowledgeable communicator on the subject today. What you probably don't know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the twice-annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time. His latest work is as co-author of Getting Them to What They Want, a report about the best practices for designing successful navigation to content. You can reach Jared by sending e-mail to firstname.lastname@example.org.
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