Technology that Motivates Creative Action
Speaker: Liz Gerber, Northwestern University
Date: Friday, April 29 2011
Time: 1:00PM to 2:00PM
Refreshments: 12:45PM
Location: Patil/Kiva Seminar Room, 32-G449
Host: Rob Miller, MIT CSAIL
Contact: Juho Kim, juhokim@mit.edu
Relevant URL: ABSTRACT:
Creativity is key to our economic and social prosperity. This talk
explores technology that motivates creativity by influencing emotion,
goals, and beliefs. I discuss three projects. In the first project I
introduce affective computational priming, a new method for
manipulating affect using digitally embedded stimuli. The second
project investigates how accomplishing small goals prior to
brainstorming influences task focus, quality and rate of ideation. The
third project explores how technology fosters capability and
receptivity beliefs necessary for creative action. I explore this
relationship through a design initiative I started with students at
Northwestern called Design for America.
BIO:
Dr. Gerber is an expert in creativity, design, and technology. As a
professor in the Segal Design Institute at Northwestern University,
she holds an appointment in Mechanical Engineering and by courtesy in
Management Science and Industrial Engineering, the Kellogg School of
Management, and the School of Education and Social Policy. Dr. Gerber
is the principal investigator for the Creative Action Lab
(www.creativeactionlab.com) which investigates the role of technology
(digital tools and work practices) in supporting individual and group
creativity. In her Lab, she applies the behavioral sciences to the
design of tools and practices to improve usability and creative
performance. She is also the faculty founder of Design for America
(www.designforamerica.com) an award winning design initiative building
creative confidence in students through design for local and social
impact.
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