Interactive Experiences: Designing for Consumer 2.0
Speaker: Harry West, Continuum Design
Date: Friday, March 7 2008
Time: 2:00PM to 3:00PM
Refreshments: 1:45PM
Location: Patil/Kiva Seminar Room G449
Host: Rob Miller, MIT CSAIL
Contact: Michael Bernstein, 3-0452, msbernst@mit.edu
Relevant URL: Interaction design isn't just about making products or decorations. It's about creating solutions and looking for opportunities. Continuum's VP of Design Strategy and former MIT mechanical engineering professor Harry West uses close analysis of both consumer behavior and the behavior of products to create interactive and experiential design solution for a range of consumer needs. Harry will share his thoughts and experiences in uncovering interactive design solutions for what is next, what is new, what is possible for companies and organizations of all kinds.
Speaker Bio:
Harry West leads strategy and innovation at Continuum, a design and innovation consultancy. He fosters an environment of disciplined freedom in which teams with backgrounds in design, engineering, the social sciences and business collaborate closely. Using a process based on thorough research, rigorous analysis and informed creativity he helps companies to drive business results through innovative design.
Dr. West has been with Continuum since 1994. He has worked with a wide variety of brands and a broad range of industries including Andersen Windows, BMW, Coca-Cola, Master Lock, Motorola, Pampers, and Sprint. For P&G he led teams that helped to create Swiffer and ThermaCare, and the new design language for Pampers diapers. He and his teams have received IDEA, ID and Red Dot awards, and numerous design and utility patents.
Prior to joining Continuum, Dr. West was Associate Professor of Mechanical Engineering at MIT. He taught the widely televised 2.70 design course that for most MIT students was their first introduction to design. In 1990 in collaboration with faculty from Tokyo Institute of Technology and with the support of NHK and NEC, he founded the International Design Congress for research and education in international collaborative design.
In 1980 Harry West earned his B.A. degree in Engineering at Emmanuel College, Cambridge University where he was a British National Engineering Scholar. From 1980 to 1982 Dr. West was a John F. Kennedy Scholar from Britain to MIT. He earned an S.M. degree in Technology and Policy in 1984 and a Ph.D. in Robotics in 1986.
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