Some Thoughts on Social Tagging
Speaker: Marti Hearst, School of Information, UC Berkeley
Date: Friday, April 20 2007
Time: 1:30PM to 2:30PM
Location: Star Seminar Room (D463)
Host: Rob Miller, MIT CSAIL
Contact: Michael Bernstein, email@example.comRelevant URL:
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From blogging to human-response search engines to local recommendation sites to powerpoint slide sharing sites, social media is booming in popularity. One important aspect of this phenomenon, which occurs across many different types of social media, is social tagging, or "folksonomies". In social tagging, users assign short, usually atomic category names to shared resources, such as photos or web pages. The tagging method is powerful as it requires little effort on the part of the user to tag, but can lead to what some consider a disorganized
mess as tags are generally not drawn from a well thought-out vocabulary system.
There has as yet not been much academic work on this rapidly emerging phenomenon. In this talk I will discuss work in progress on the topic of social tagging. I plan to cover these topics:
- A discussion of the relationship between faceted metadata and tags
- Some research issues on social tagging for search
- A discussion of some qualitative work I've done on tag clouds
Dr. Marti Hearst is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. Her primary research interests are user interfaces and visualization for search engines, computational linguistics, and empirical analysis of social media.
She received BA, MS, and PhD degrees in Computer Science from the University of California at Berkeley, and she was a Member of the Research Staff at Xerox PARC from 1994 to 1997. Prof. Hearst is on the editorial boards of ACM Transactions on the Web and ACM Transactions on Computer-Human Interaction and was formerly on the boards of Computational Linguistics, ACM Transactions on Information Systems, and IEEE Intelligent Systems, and was the program co-chair of HLT-NAACL '03 and SIGIR '99. She has received an NSF CAREER award, an IBM Faculty Award, an Okawa Foundation Fellowship, and two student-initiated Excellence in Teaching awards.
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